Top 15 Most Marketable Athletes And Social Media Influence

How is the 15 Most Marketable Athletes list decided? The short answer is a lot of smart data and clever analysis.

Here is how it breaks down:

• Social performance metrics: 125 total points
  – Frequency: total number of posts
  – Reach: total number of followers/likes across the four different platforms
  – Engagement: average engagement rate and follower interaction rate
• Audience metrics: 125 total points
  – Fan Demo: percentage of social audience that is female, Gen Z or Millennial
  – Fan Attractiveness: percentage audience with an affinity for music, gaming, international/global affairs or luxury goods.

The final  is based on relative strength across the different categories and subcategories in direct comparison to the overall pool of athletes analysed.

1: Simone Biles

American, 24, Gymnastics

Frequency: 9

Reach: 50

Engagement: 27

Fan Demo: 64

Fan Attract: 33

Influencer Score: 183

2: Naomi Osaka

Japanese, 23, Tennis

Frequency: 11

Reach: 55

Engagement: 27

Fan Demo: 50

Fan Attract: 36

Naomi Osaka became the highest-paid female athlete in history last year, taking home a record $37.4 million.

But now she's running up the score, earning $55 million from tournament winnings & endorsements this year.

The craziest part? She's only 23.

(h/t )

— Joe Pompliano (@JoePompliano)

3: Ashly Harris

American, 35, Soccer

Frequency: 10

Reach: 39

Engagement: 37

Fan Demo: 62

Fan Attract: 30

Influencer Score: 178

4: Canelo Alvarez

Mexican, 31, Boxing

Frequency: 12

Reach: 55

Engagement: 37

Fan Demo: 41

Fan Attract: 31

? | November 6 ? |

— Premier Boxing Champions (@premierboxing)

5: Paulo Dybala

Argentine, 27, Soccer

Frequency: 6

Reach: 58

Engagement: 35

Fan Demo: 57

Fan Attract: 21

?️ What makes Paulo Dybala more marketable than Cristiano Ronaldo? , chief marketing officer at , explains the appeal of the Juventus forward.

Read the full list here ?

— SportsPro (@SportsPro)

6: Cristiano Ronaldo

Portuguese, 36, Soccer

Frequency: 12

Reach: 60

Engagement: 12

Fan Demo: 55

Fan Attract: 22

?⚽️???

— Cristiano Ronaldo (@Cristiano)

7: Ali Krieger

American, 37, Soccer

Frequency: 10

Reach: 42

Engagement: 37

Fan Demo: 58

Fan Attract: 27

8: Stefanos Tsitsipas

Greek, 23, Tennis

Frequency: 11

Reach: 42

Engagement: 38

Fan Demo: 55

Fan Attract: 28

Influencer Score: 173

9: Novak Djokovic

Serbian, 34, Tennis

Frequency: 12

Reach: 55

Engagement: 17

Fan Demo: 56

Fan Attract: 33

10: Alex Morgan

American, 32, Soccer

Frequency: 11

Reach: 53

Engagement: 27

Fan Demo: 50

Fan Attract: 30

Influencer Score: 171

11: Hardik Pandya

India, 27, Cricket

Frequency: 12

Reach: 58

Engagement: 38

Fan Demo: 47

Fan Attract: 15

12: Lionel Messi

Argentine, 34, Soccer

Frequency: 7

Reach: 59

Engagement: 28

Fan Demo: 45

Fan Attract: 30

Influencer Score: 169

An Instagram photo of Lionel Messi holding the Copa América trophy is now the most-liked sports photo in Instagram history, breaking a record previously held by Cristiano Ronaldo.

— Carl Lewis (@Carl_LewisZA)

13: Roger Federer

Swiss, 40, Tennis

Frequency: 5

Reach: 54

Engagement: 24

Fan Demo: 56

Fan Attract: 29

Influencer Score: 168

14: Sergio Ramos

Spanish, 35, Soccer

Frequency: 11

Reach: 59

Engagement: 26

Fan Demo: 54

Fan Attract: 18

Influencer Score: 167

15: Karim Benzema

French, 33, Soccer

Frequency: 13

Reach: 59

Engagement: 20

Fan Demo: 52

Fan Attract: 24

They all want to do the same ☄️

— Karim Benzema (@Benzema)